MUSIC BUSINESS WORKSHOP
"John Allen is both the consummate performer and gifted educator - a rare and powerful combination!"
Gregory A. Barker, PhD, educational consultant and fellow at the University of Winchester, United Kingdom
TOURING
SOCIAL MEDIA
TECH RIDERS
ENDORSEMENTS
WEBSITE DO'S & DONT'S
PROMOTION
AND MORE.....
"Thank you for coming to USC Upstate and sharing your expertise with our students. Your feedback to the students in my Senior Seminar course was very helpful as they prepare for careers in the music industry. Your presentation to the Music Entrepreneurship course was also very helpful in that regard.
Most of all, however, your vocal looping workshop, live looping masterclass and performances with the upstate Vocal Ensemble and Commercial Music Combo was incredibly inspiring to out students. At the end of the semester, I still hear them talking about your residency. On behalf of the entire music program at USC Upstate, we all thank you for your time.
Dr. Nolan Stolz
Assistant Professor and Coordinator of Commercial Music
Department of Fine Arts and Communication Studies
University of South Carolina Upstate
WHAT I DO
This discussion-led workshop equips students with a current, applicable, real-world skill set to get their music career started. It keeps the discussion focused on music not only as a passion, but also as a business. Touring, sponsorships, endorsements, social media practices, contracts, and more are discussed to give students a skill set they can utilize before leaving the classroom.
This fresh, forward-thinking workshop continues to expand the traditional music business model by preparing young musicians to work effectively with nonprofit, civic, and grant-funding communities. Many performance opportunities are underwritten by nonprofit organizations, and grants can provide essential financial support for touring locally, nationally, and beyond.
The workshop covers grant research and writing basics, joining artist rosters within civic organizations, securing funding opportunities, and staying current in today’s rapidly evolving performing arts landscape. Students leave with a clear understanding of how to access alternative funding streams and build sustainable partnerships outside the traditional commercial music model.